There are a wide variety of tourism attractions in the Pilbara, including ancient natural landscapes, spectacular national parks, deserted pristine islands with turquiose waters and secluded beaches. There are numerous cultural and heritage attractions, such as historic rock art, art galleries, original settlements and some unique regional events.

Visit the Pilbara

Over 700,000 people visit the Pilbara each year

(Source ABS)

Tourism in the Pilbara is important as it injects $362 million into the local economy, attracts over 700,000 visitors per year. Of the Pilbara Region's total output of $50.291 billion, it is estimated that $452.030 million is generated from tourism.

Provides an avenue to generate local wealth that is not related to the mining and resource sector, thereby supporting diversification of the economy.



There is a wide variety of tourism attractions in the Pilbara, including natural attractions, for example national parks, stunning landscapes, islands and beaches. There are numerous cultural and heritage attractions, such as historic rock art, art galleries, original settlements and events.

The Pilbara Development Commission through research, analysis and consultation, has identified a number of tourism product development priorities for the region over the short and long term. These include regional tourism trails, stronger tourism marketing activities, diversifying Onslow and Marble Bar developed as sustainable and vibrant communities.

Accommodation options, more extensive road infrastructure, airport expansions, marinas for water based tourism and a Sky Bridge at Dales Gorge.
The tourism vision is that by 2050, the Pilbara is a recognised tourism destination, attracting a range of visitors with its natural and manmade attractions, and delivering a variety of significant economic, social and community benefits to the residents of the Pilbara.

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